Phase 0 was a deliberate choice to build the universe before the crawler: load every place in the city from its own files, give each one a permanent URL, and only then start collecting what is for sale. A property site that starts with listings has nothing to attach them to, and every page it publishes disappears when the listing does.
The unit of coverage is the place, and there are three kinds. A tax lot is a piece of ground with a BBL. A building is a structure standing on one, with its own BIN. A home is an individual apartment inside a building, which exists as a separate place only where the city's condominium records make it addressable.